Quality own label goods for a store where style is everything

Bloomingdale’s is a chain of upscale US department stores with a worldwide reputation for quality and style. To enhance the brand across the US, the company wanted to develop its range of private label goods available in its stores.

Our challenge

We were asked to help grow Bloomingdale’s most successful collection by adding innovative, high quality goods to complement the existing range together with stand-alone pieces such as laptop cases and PVC bags.

What we did

With years of experience in the private label market we were perfectly placed to suggest original and exciting ideas to develop the range at competitive prices, while always maintaining the quality expected by Bloomingdale’s customers. The expertise of Dinks in knowing which products to include in this range was a major factor in its success.

Why Bloomingdale’s USA chose Dinks Ltd

“The quality of the products developed by Dinks always exceeds the Bloomingdale’s brand values, which is why we continue to rely on them to expand our current ranges as well as source, design and manage new products. We are consistently satisfied with the quality of work undertaken by Dinks. Their expertise in this field was invaluable and their products offered the right blend of quality and competitiveness expected by Bloomingdale’s customers.” – DW - buyer for Bloomingdale’s USA.