Signature products for a world famous store
Macy's department store is a New York favourite and one of the most visited tourist destinations in the city. Dinks Ltd (USA) has been supplying Macy's with own logo merchandise for many years, consistently delivering high quality products at competitive prices for this global retail brand. One of the key challenges has been to create products that appeal to the store’s broad range of culturally diverse customers while maintaining high standards of corporate image and brand consistency.
Our challenge
Already established as a supplier of bags and accessories, we were asked to help grow the Macy’s iconic red and white range of own products and themed goods – key elements of the company’s brand heritage. All products needed to comply with the strictest social and ethical standards without compromising on quality or impacting on final retail price. Because the Dinks creative team goes to all the major global trade shows as well as the big fashion and social events, they really understand fashions and cultural trends across Europe, Asia and the US. This, along with our unrivalled market knowledge and experience, means we continue to deliver a range of exciting products and ideas that perfectly fit the company’s reputation for quality at prices that appeal to its customers from all over the world.
What we did
Our new product proposals have helped Macy’s to develop a fresh look to its core range of own logo merchandise, enhancing the store’s distinct branding and perfectly reflecting its history and heritage. Because our goods are manufactured to the highest specifications and standards, Macy’s continues to trust Dinks to design and create its most iconic and recognisable products.
Why Macy’s chose Dinks Ltd
“Dinks has been supplying me for many years with a range of products including bags, accessories, keyrings and umbrellas. Their exposure to different global markets helps develop products which will be popular with a very wide-ranging and culturally diverse customer base. They are always open to incorporating my ideas into their product design and custom-making products based on my requirements.” – PL - Buyer for Macy's USA.